The Bachelor of Arts in Journalism and Mass Communication is a three-year undergraduate program designed to provide foundational and applied knowledge in journalism, mass media, and communication studies. The course emphasizes media ethics, reporting techniques, communication theories, and contemporary media practices relevant to print, broadcast, and digital platforms.

The program includes the specialization of Journalism and Mass Communication and offers practical exposure through media labs, writing assignments, fieldwork, projects, and internships. The curriculum aligns with industry expectations and prepares students to understand media operations, content creation, and audience engagement in a rapidly evolving communication environment.

Job Opportunities

Graduates of this program can pursue diverse career paths, including:

Journalist – Collects, verifies, and reports news for print, digital, or broadcast media.
Content Writer – Creates written content for media houses, digital platforms, and organizations.
News Reporter – Covers events and stories for newspapers, television, and online media outlets.
Media Researcher – Conducts research and analysis related to media trends and audience behavior.
Public Relations Executive – Manages organizational communication and media relations.
Copywriter – Develops creative and promotional content for advertising and media campaigns.
Digital Media Executive – Manages online content and digital communication strategies.
Broadcast Assistant – Supports production and coordination of radio or television programs.

Focused Industries

The journalism and mass communication sector continues to expand in India and globally due to the growth of digital media, online news platforms, and integrated communication channels across industries.

• Media and Publishing – Newspaper groups, magazines

• Television and Broadcasting – News and entertainment channels

• Digital Media – Online news portals, content platforms

• Advertising – Creative and media agencies

• Public Relations – Corporate communication firms

• Corporate Communication – Media and outreach departments

Market Leader Companies

Indian Companies: Times Group, Zee Media, Network Eighteen, NDTV, India Today Group, ABP Group

International Companies: BBC, CNN, Thomson Reuters, Al Jazeera, Bloomberg, The New York Times

Future Forecast -

Journalism and mass communication as a field is evolving with increased integration of digital platforms, multimedia storytelling, and data-driven content strategies. The discipline maintains long-term career relevance as organizations continue to rely on effective communication, credible information dissemination, and media engagement across traditional and emerging channels.

Why Choose

This program offers a strong academic foundation in journalism and communication studies combined with practical learning that supports professional skill development. It helps students understand media responsibilities, ethical standards, and communication dynamics.

The course is suitable for learners interested in media, storytelling, public communication, and content creation, providing flexible career options across multiple sectors.