Digital Marketing & AI Content | AI SEO

SEO Tools | AI Content & Image Tools

Level Certificate
Type On-Campus (Offline)
Category Computer Applications
Duration 6 Weeks
SCHOLARiQ
Course Overview

Course Overview – Digital Marketing & AI Content

The Digital Marketing & AI Content course is a structured 6-week hands-on training program designed to help learners master modern digital marketing strategies combined with AI-powered content creation tools.

This course covers SEO fundamentals, keyword research, content strategies, social media optimisation (SMO), and AI tools for content and image generation, enabling students and professionals to build strong online brand presence and execute data-driven marketing campaigns.

Ideal for students, entrepreneurs, content creators, freelancers, and marketing professionals, this program builds practical skills required in today’s AI-driven digital marketing ecosystem.

What Is This Course All About?

This course focuses on understanding the digital marketing funnel, optimizing websites for search engines, building high-performing content strategies, and using AI tools to scale content creation efficiently.

You’ll learn to:

  • Understand digital marketing concepts and customer funnels
  • Implement on-page and off-page SEO strategies
  • Conduct keyword research and build content plans
  • Optimize social media platforms for engagement
  • Use AI tools for content writing and image creation
  • Execute a structured mini digital marketing campaign
"Digital marketing powered by AI allows businesses and creators to scale faster, optimize smarter, and generate content efficiently."

Tools & Technologies Covered

Technology Purpose
SEO Tools Keyword research & site optimization
AI Content Tools Blog, ad copy & content generation
AI Image Tools Creative visuals & marketing graphics
Social Media Platforms Brand building & engagement
Analytics Tools Performance tracking & reporting

Real-World Applications

  • SEO-driven website growth
  • Social media brand management
  • Content marketing campaigns
  • AI-powered ad copy and blog creation
  • Freelance digital marketing services
Outcome: By the end of this course, learners will confidently create optimized content, run digital marketing campaigns, and leverage AI tools for faster content production and strategy execution.
Why Choose This Course

Why Choose Digital Marketing & AI Content?

Digital marketing is one of the fastest-growing career domains in India. Businesses of all sizes — from startups to large enterprises — depend on SEO, social media, and content marketing to grow their online presence.

By combining SEO expertise, content strategy, and AI-powered tools, this course prepares you to work smarter, create content faster, and deliver measurable marketing results.

Marketers who understand AI tools gain a major competitive advantage in today’s digital ecosystem.

Career Map – Your Digital Marketing Journey

Beginner Level

Basic Internet & Social Media Knowledge

Digital Marketing & AI Content

SEO Executive
Social Media Manager
Content Strategist
Digital Marketing Executive
Digital marketing offers both job opportunities and freelance income potential in India.

Placement Assistance & Career Support

  • Resume building for Digital Marketing roles
  • Mini campaign portfolio development
  • Mock interview & client pitch preparation
  • LinkedIn & personal branding guidance
  • Job referral assistance where applicable

India-Focused Salary Insights

Experience Level Role Example Average Salary (INR)
Fresher (0–1 Year) Digital Marketing Executive ₹2.5 – 5 LPA
1–3 Years SEO / Social Media Manager ₹5 – 10 LPA
3–5 Years Digital Marketing Manager ₹10 – 18 LPA
5+ Years Growth Lead / Marketing Head ₹18 – 35+ LPA
Curriculum

Course Curriculum: Digital Marketing & AI Content

This 6-week structured curriculum focuses on SEO, content strategy, social media optimization, AI-powered tools, and executing a real digital marketing campaign.

Week-Wise Curriculum Breakdown

Week 1 – Digital Marketing Concepts & Funnel

Topic Focus Area
Digital Marketing Overview Channels & strategies
Marketing Funnel Awareness to conversion
Target Audience Customer persona building
Campaign Planning Strategy basics

Week 2 – SEO Basics (On-page & Off-page)

Concept Application
On-page SEO Meta tags, content optimization
Off-page SEO Backlinks & authority building
Technical SEO Basics Site structure & speed
SEO Tools Keyword & ranking analysis

Week 3 – Keyword Research & Content Strategies

Topic Application
Keyword Research Search intent analysis
Content Planning Blog & social content calendar
Content Optimization SEO-driven writing
Competitor Analysis Market positioning

Week 4 – Social Media Optimisation (SMO)

Platform Strategy
Instagram / Facebook Engagement growth
LinkedIn Professional branding
Content Scheduling Posting strategy
Analytics Tracking Performance measurement

Week 5 – AI Tools for Content & Image Creation

Tool Type Application
AI Content Tools Blog & ad copy creation
AI Image Tools Creative visuals
Automation Tools Campaign efficiency
AI Strategy Optimizing productivity

Week 6 – Mini Digital Marketing Campaign

Project Stage Deliverable
Campaign Planning Target audience & strategy
SEO Setup Optimized content
Social Media Plan Engagement strategy
AI Content Creation Campaign creatives
Final Report Performance summary
Outcome: Learners will confidently design, execute, and optimize digital marketing campaigns using SEO strategies and AI-powered content tools.
Fee Structure
FAQs

Frequently Asked Questions

Who should enroll in the Digital Marketing & AI Content course?

This course is ideal for students, freelancers, entrepreneurs, content creators, and marketing professionals who want to build strong SEO and AI-powered content marketing skills.

Do I need prior digital marketing experience?

No prior experience is required. The course starts with digital marketing fundamentals and gradually progresses to SEO, content strategy, and AI-assisted tools.

What tools and concepts will I learn?

You will learn SEO (on-page and off-page), keyword research, social media optimisation, content strategy development, and AI tools for content and image creation.

Will I run a real marketing campaign during the course?

Yes. In the final week, you will execute a Mini Digital Marketing Campaign that includes SEO planning, social media strategy, AI-generated content, and performance reporting.

Does this course provide placement assistance?

Yes. The course includes resume building support, portfolio campaign guidance, mock interview preparation, and job referral assistance where applicable.

What job roles can I apply for after completing this course?

After completing this course, you can apply for roles such as SEO Executive, Digital Marketing Executive, Social Media Manager, Content Strategist, or Marketing Analyst.

What is the average salary for a fresher Digital Marketing professional in India?

Freshers in digital marketing roles in India typically earn between ₹2.5 LPA to ₹5 LPA depending on company size, skills, and location.

How does salary grow in the digital marketing field?

With 1–3 years of experience, professionals generally earn ₹5–10 LPA. Mid-level marketing managers (3–5 years) can earn ₹10–18 LPA, while senior growth leads or marketing heads (5+ years) may earn ₹18–35+ LPA.

Is digital marketing a good career option in India?

Yes. Digital marketing is one of the fastest-growing domains in India due to increasing online businesses, startups, and brand digitization across industries.

Can this course help me start freelancing?

Yes. By learning SEO, content creation, social media optimisation, and AI tools, you can offer freelance digital marketing services to businesses and startups.

Digital Marketing & AI Content

₹10999

6 Weeks

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